AI Insights · Timothy · July 2024
Q2 2024 Performance of Top Drawing & Coloring Apps on iOS in the US
A glance at the US iOS platform reveals the Q2 2024 trends for leading Drawing & Coloring apps. Sensor Tower's data showcases downloads, revenue, and user engagement.
In Q2 2024, the Drawing & Coloring category on the iOS platform saw varied trends among the top applications. Sensor Tower provides a detailed analysis of these trends, highlighting the performance of each app in terms of downloads, revenue, and weekly active users.
Color by Number：Coloring Games by Wildlife Inc maintained a steady revenue stream, ranging from $1.1M to $1.6M, with a slight dip towards the end of the quarter. Downloads showed a declining trend from 730K in early April to 388K in late June. Weekly active users also decreased from 4.9M to 3.8M over the quarter.
X-Flow's Happy Color by Numbers Game experienced revenue fluctuations, peaking at $122K in mid-May and hitting lows of $38K and $41K in late April and mid-June, respectively. Downloads followed a similar inconsistent pattern, with numbers ranging from 429K to 267K. The app's weekly active users varied, with a peak of 8.6M at the start of April, dropping to 7.6M by the end of June.
Pixel Art － Color by Number from Easybrain showed a revenue range between $200K and $348K, with a noticeable decrease in the latter half of the quarter. Downloads saw a slight increase from 300K in early April to 303K by the end of June. The app's weekly active users were quite stable, starting at 3.2M and finishing the quarter at a similar 3M.
Bimi Boo Kids Learning Games for Toddlers FZ LLC's Baby coloring book for kids 2+ generated revenues between $183K and $384K. Downloads were relatively stable, hovering around the 200K mark, with a small dip to 165K in the last week of June. Weekly active users showed a slight decline from 465K to 375K over the quarter.
Crazy Labs' Phone Case DIY saw a decrease in revenue early in the quarter before revenue data ceased to be reported. Downloads began at a high of 377K in the second week of April but fell to 73K by the end of June. Weekly active users mirrored this trend, dropping from 1.3M to 635K.
For more insights and detailed app performance data, Sensor Tower's platform remains a valuable resource for industry analysis and competitive benchmarking.
